Media
Content Studio
WTWH Media’s Content Studio leverages its B2B media expertise and unique first-party data to co-create thoughtful, engaging reported content with industry partners that helps position them as thought leaders within their niches while identifying the best mix of products and syndication strategies to amplify these messages and ensure partners achieve their most important business goals.
Branded content campaign creation
Voice matters when seeking to drive engagement and measurable results from engaged audiences
Branded Industry Thought Leadership
White Papers, eBooks, Case Studies
VOICES and VIEWS Articles
Video Portfolio
Content Studio
VOICES
- A sponsored content Q&A published to help get your company thought leader to share their knowledge and subject matter expertise.
- Category takeover on website with a full concentration on the Voices brand
- High resolution PDF copy for distribution available upon request.
- Link to Example
- Voices program: $5,000
VIEWS
- An original article of 600-750 words based on one interview with your internal source or customer to spotlight and highlight your product or service
- Category takeover on website with a full concentration on the Views brand
- High resolution PDF copy for distribution available upon request
- Link to Example
- Views program: $5,000
eBook
- WTWH works with you to create a graphically oriented and highly-visual e-book of up to 1,000 words, designed as a custom online pdf of 2-4 pages for lead generation and/or brand recognition
- Up to 1,000 words of content supplied by customer
- Two dedicated promotional emails are also included
- E-Book program: $10,000
- Link to example
White Paper
- WTWH works with you to create an originally produced 1200-1500 word white paper based on an interview with your subject matter expert.
- WTWH will design a 3-5 page pdf with customer-supplied imagery that can be used for lead generation and/or brand recognition.
- Two dedicated promotional emails are also included.
- White paper program: $10,000
- Link to example
Sentiment Surveys
Custom survey to learn more about the industry’s sentiments on particular topics. Create a survey on business challenges to gain insights that can help your company.
Our survey program asks our audience a series of questions (8-10 including qualifiers) around a specific subject matter area. These responses are then analyzed, compiled and distributed as part of our e-book program. The results will be shared with our audience and promoted as part of the program.
SENTIMENT SURVEYS KEYS TO SUCCESS
- Development of high-level multiple choice questions that can be posed to the entire industry audience (SHN does not segment its audience by company type)
- Questions designed to assess an industry sentiment (rather than present a statistical analysis)
- Questions that will net results and present clearly via e-book
- Question development is collaborative and all questions are subject to WTWH approval
$18,000 per survey
Audience Based Marketing
Target key decision-makers & fill your sales pipeline
- Reach the most qualified prospects with customized messaging to target specific audiences and roles such as C-Suite, executives and other influencers in the decision-making process
- Leverage the expertise of our content creators to develop 2-3 custom content assets that are optimized for engagement and drive lead generation via downloads
- Amplify your message with broad distribution leveraging ASCN’s first-party data in channels including targeted emails, newsletters promotion, digital display ads and social media
- Show ROI with a detailed customer interaction dashboard prepared by ASCN with audience engagement insights, content and download analytics.
Contact us for pricing and more information.
Branded content Series
Work with WTWH to create a unique sponsorship around topics that will attract prospective customers and existing clients. This highly branded platform can include a variety of options including custom website, video and more. These projects are custom designed to incorporate themes, messaging and timings that fit your organization’s advertising and marketing campaigns. Projects are developed and designed to be timely and engaging to the audience in an industry discussion.
TYPES OF SERIES
- Long-form interview series feature in-depth interviews with industry thought leaders
- Short-form interview series feature short, 3- to 5- question interviews with industry leaders
- Long-form article series feature a series of original articles based on interviews with your company and its customers/partners
- Link to Example
Contact us for pricing and more information.
Webinar Brief
- 2-page co-branded webinar brief of 600 words based on recorded webinar
- The brief will be designed in pdf format, hosted via landing page for 30 days.
- Webinar Brief program: $6,500
- Link to Example
WTWH Health Care Press Release Hosting Packages
Get your press release published across the WTWH Health Care Network
Share your organization’s latest announcements, product launches, leadership updates, partnerships, and awards with a trusted audience of health care executives, operators, investors, and industry professionals.
Press releases are labeled accordingly and permanently hosted within the selected WTWH Health Care brand site, providing lasting visibility and credibility across the senior living, home health, skilled nursing, and behavioral health sectors.
All submissions are subject to editorial review and approval by WTWH Media. WTWH reserves the right to edit or reject any submission at its sole discretion.
Press Release Hosting Package
Investment: $6,000
Includes: Hosting of eight (8) press releases across any WTWH Health Care brand sites
Deliverables:
• Publication of up to eight (8) press releases on one or more WTWH Health Care brand sites (Senior Housing News, Home Health Care News, Skilled Nursing News, Behavioral Health Business, etc.)
• Title, body copy, and one accompanying image displayed on each brand’s Press Release section
• Hosted on dedicated pages free of third-party advertising
• Maintained indefinitely for ongoing visibility and SEO value
• WTWH editorial review and formatting for consistency and compliance with brand standards
Recommended for: Organizations with multiple announcements throughout the year seeking consistent, professional visibility across the WTWH Health Care network.
Press Release + Email Distribution Package
Investment: $15,000
Includes:
• Hosting of up to three (3) press releases on selected WTWH Health Care brand sites
• One dedicated email blast—featuring up to three (3) press releases—sent once per month to 5,000 targeted subscribers within your chosen brand audience
Deliverables:
• All benefits of the Press Release Hosting Package
• WTWH-managed email design, testing, and deployment to a curated, permission-based subscriber segment
• Pre-deployment approval of subject line, content layout, and final creative
• Detailed performance report including delivery, open rate, and click-through metrics
Recommended for: Major announcements, product launches, or milestones that benefit from both on-site publication and direct inbox delivery for maximum brand impact.
Professional Writing Studio
Through its team of content professionals and industry experts, WTWH can serve as a professional writing resource for your company’s communications in your voice and tone.
Content produced by WTWH’s Content Studio may include company blog posts, newsletters, press releases or other correspondence. You come up with the concept, we can write it — always in a concise and professional manner.
Ghost Writing Process:
Through an initial phone meeting, WTWH’s content team will work with you to develop an outline based on your messaging goals and guidelines. Once the outline is agreed upon, the content studio will conduct an interview with your leadership or will gather existing content and materials to be crafted into the content type of your choosing.
Note: The names of WTWH’s reporters and publications will not appear on any ghost written content and the sponsor company will not reference ASCN as the source of the content.
Video Portfolio
WTWH Health Care offers seven distinct formats of video products. Each product is designed to align storytelling depth, production scale, and client outcomes under a consistent, tiered framework — from scalable product marketing videos to cinematic, on-site storytelling. These videos will all be hosted on ASCN's website.
The Frontline Series
Flagship cinematic program
Overview: WTWH Media’s premier on-location storytelling experience — a fully produced, multi-episode cinematic series filmed at client facilities, innovation centers, or customer sites. Each episode humanizes innovation by spotlighting people, process, and impact “on the front lines.”
Key Highlights:
• Two full production days with full crew and drone footage
• One 15-minute “hero” film and three 5–7-minute short-form episodes
• Two teaser clips for promotion + WTWH brand site landing page
• Fully storyboarded, cinematic 4K production with licensed music and sound design
Investment: $25,000 flat rate
Executive Perspectives
Overview: A premium, on-site video series filmed at WTWH Health Care Portfolio events, featuring executive or domain-expert interviews with WTWH editorial leaders. Content is serialized into long-form and chaptered videos, designed for both thought leadership and marketing activation.
Key Highlights:
• Filmed at live WTWH events with a two-camera professional setup
• One full 30-minute interview + six 5-minute serialized chapters
• Custom hosted page on WTWH brand site + newsletter promotion
• Focus on credibility, executive visibility, and serialized storytelling
Investment: $18,000 flat rate
The Exchange Series
Overview: WTWH’s signature roundtable video format featuring three to four subject-matter experts in a moderator-led, live-to-tape discussion. Designed for multi-voice credibility, editorial tone, and long-form content value.
Key Highlights:
• 40–60-minute moderated session, filmed studio-style or remotely
• One full roundtable video + one 3–5-minute highlight reel
• Full transcription, branded intros/outros, and lower-thirds
• Ideal for trend discussions, partner collaborations, or multi-stakeholder perspectives
Investment: $15,000 flat rate
In Focus
Overview: A one-on-one, remote interview series spotlighting SMEs and senior leaders through editorially guided, professionally moderated conversations. Designed for efficiency, credibility, and quick turnaround at scale.
Key Highlights:
• 30-minute remote interview hosted by WTWH editorial leader
• One full-length interview + two 1–2-minute highlight clips
• Professional moderation, branded graphics, and full transcript
• Ideal for thought leadership campaigns, digital syndication, or social amplification
Investment: $12,500 flat rate
On the Ground
Overview: An on-location video interview program filmed live at third-party industry events or conferences, designed to extend the client’s event presence and capture timely thought leadership.
Key Highlights:
• 20-minute, event-based interview hosted by WTWH editorial leader
• One full interview + optional 1–2-minute highlight clip
• Filmed from WTWH’s event pop-up studio or the trade show floor
• Fast-turnaround editing to extend visibility beyond the event
Investment: $10,000 per interview
Product Explainer
Overview: A high-impact, narrative-driven product video designed to clearly demonstrate a product’s functionality, value, and differentiation. This format blends expert interviews with dynamic product visuals to create a story-rich explainer suitable for launches, sales enablement, and customer education.
Key Highlights:
• 5–7-minute product explainer video
• On-site interview with product expert(s)
• Product demonstrations, b-roll, and contextual visuals
• Motion graphics, on-screen callouts, and editorial story arc
• Broadcast-quality editing with licensed music and sound design
Investment: $15,000 flat rate
Product Collateral Series
Overview: A scalable series of short-form product videos designed to build a consistent video library across multiple products or SKUs. Optimized for product pages, sales enablement, campaigns, and content libraries.
Key Highlights:
• Short-form product videos (3 minutes or less each)
• Consistent branded structure across all videos in the series
• Polished editing, motion graphics, and branded intros/outros
• Designed for websites, campaigns, presentations, and sales decks
Investment:
• 5-video package: $20,000